Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfunky is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Food & Drink, Business & Industry and 92 other categories.

2 Adfunky is leading in People & Society, TV & Video, Books & Literature, Movies and 4 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Spain and 51 other countries.

2 Adfunky is leading in Guatemala, Portugal and Angola.