In terms of market share, Adfunky is clearly lagging behind, losing to Mobile Theory in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Arts & Entertainment, History and 11 other categories.
Mobile Theory is leading in Health and Construction & Maintenance.
Adfunky is leading in most countries, including Brazil, Mexico, South Korea, Guatemala and 10 other countries.
Mobile Theory is leading in United States and India.