Market Share by Top Websites

2 In terms of market share, Adfunky is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 29 other categories.

2 Mobile Theory is leading in Health and Programming.

Geography

1 Adfunky is leading in most countries, including Venezuela, Ecuador, Brazil, Spain and 11 other countries.

2 Mobile Theory is leading in United States and Malaysia.