In terms of market share, Adfunky is clearly lagging behind, losing to Mobile Theory in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 29 other categories.
Mobile Theory is leading in Construction & Maintenance, Health and Programming.
Adfunky is leading in most countries, including Mexico, Brazil, Spain, Argentina and 9 other countries.
Mobile Theory is leading in United States and India.