In terms of market share, Adfunky is clearly lagging behind, losing to Mobile Theory in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 28 other categories.
Mobile Theory is leading in Construction & Maintenance, Programming and Health.
Adfunky is leading in most countries, including Spain, Colombia, Brazil, Mexico and 10 other countries.
Mobile Theory is leading in United States and Philippines.