In terms of market share, Adfunky is clearly lagging behind, losing to Mobile Theory in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 29 other categories.
Mobile Theory is leading in Health and Programming.
Adfunky is leading in most countries, including Venezuela, Ecuador, Brazil, Spain and 11 other countries.
Mobile Theory is leading in United States and Malaysia.