In terms of market share, Adfunky is clearly lagging behind, losing to Mobile Theory in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 27 other categories.
Mobile Theory is leading in Health, Programming and Construction & Maintenance.
Adfunky is leading in most countries, including Mexico, Argentina, Brazil, Spain and 8 other countries.
Mobile Theory is leading in United States, Australia and Hungary.