In terms of market share, Adfunky is clearly lagging behind, losing to Open AdExchange in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 21 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 12 other categories.
Adfunky is leading in most countries, including Spain, United States, Colombia, Brazil and 11 other countries.
Open AdExchange is leading in Denmark, United Kingdom, Sweden and Australia.