In terms of market share, Adfunky is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, News & Media and 13 other categories.
Adfunky is leading in People & Society, Religion & Spirituality, Adult, Reference and 8 other categories.
Adfunky is leading in most countries, including Brazil, Mexico, United States, South Korea and 11 other countries.
Open AdExchange is leading in Denmark, Azerbaijan, Norway, Slovakia and one other country.