In terms of market share, Adfunky is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Shopping, Business & Industry, Sports, Internet & Telecom and 13 other categories.
Adfunky is leading in People & Society, Arts & Entertainment, Computer & Electronics, Religion & Spirituality and 8 other categories.
Adfunky is leading in most countries, including Mexico, South Africa, Venezuela, Brazil and 9 other countries.
Open AdExchange is leading in Denmark, Sweden, Norway, Latvia and one other country.