Market Share by Top Websites

2 In terms of market share, Adfunky is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 26 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 17 other categories.

Geography

1 Adfunky is leading in most countries, including Mexico, Spain, Argentina, India and 32 other countries.

2 Open AdExchange is leading in Denmark, Norway, Sweden, Guatemala and one other country.