In terms of market share, Adfunky is clearly lagging behind, losing to Open AdExchange in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 25 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 18 other categories.
Adfunky is leading in most countries, including Mexico, Brazil, Argentina, Chile and 10 other countries.
Open AdExchange is leading in Denmark, United States, Sweden, Gibraltar and one other country.