In terms of market share, Adfunky is clearly lagging behind, losing to Open AdExchange in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 26 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Travel and 17 other categories.
Adfunky is leading in most countries, including Mexico, Spain, Argentina, India and 32 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Guatemala and one other country.