In terms of market share, Adfunky is clearly lagging behind, losing to Open AdExchange in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 21 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Marketing & Advertising, Internet & Telecom and 17 other categories.
Adfunky is leading in most countries, including Mexico, Brazil, Spain, Argentina and 10 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden and United Kingdom.