In terms of market share, Adfunky is clearly lagging behind, losing to Open AdExchange in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 21 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Internet & Telecom, Marketing & Advertising and 16 other categories.
Adfunky is leading in most countries, including Venezuela, Ecuador, Brazil, Spain and 13 other countries.
Open AdExchange is leading in Denmark, Sweden, Italy and Guatemala.