Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfunky is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 26 other categories.

2 Optimatic is leading in Games, Video Games, Home & Garden, Online and 11 other categories.


1 Adfunky is leading in most countries, including Mexico, Argentina, Brazil, Guatemala and 8 other countries.

2 Optimatic is leading in United States, United Kingdom, Israel, Canada and 5 other countries.