Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfunky is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, Business & Industry, Internet & Telecom, Online and 28 other categories.

2 Adfunky is leading in People & Society, Arts & Entertainment, TV & Video, News & Media and 24 other categories.

Geography

1 Adfunky is leading in most countries, including Mexico, Argentina, Spain, Brazil and 29 other countries.

2 Optimatic is leading in United States, Israel, Japan, Denmark and 16 other countries.