Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfunky is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Games, Online and 14 other categories.

2 Adfunky is leading in People & Society, Arts & Entertainment, TV & Video, Education and 6 other categories.


1 Optimatic is leading in most countries, including United States, India, United Kingdom, Ukraine and 11 other countries.

2 Adfunky is leading in Peru, Mexico, Colombia, Venezuela and 5 other countries.