Market Share by Top Websites

1 Optimatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfunky is clearly lagging behind, losing to Optimatic in all segments.

Websites Categories

1 Optimatic has better usage coverage in more websites categories. Including Games, Business & Industry, Online, Arts & Entertainment and 14 other categories.

2 Adfunky is leading in People & Society, Education, Food & Drink, Cooking & Recipes and 3 other categories.


1 Optimatic is leading in most countries, including United States, United Kingdom, Canada, Colombia and 15 other countries.

2 Adfunky is leading in India, South Korea, Chile, Argentina and 3 other countries.