In terms of market share, Adfunky is clearly lagging behind, losing to ReferLocal in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 25 other categories.
ReferLocal is leading in Business & Industry, Tourism, Travel, Newspapers and one other category.
Adfunky is leading in most countries, including Spain, Brazil, Colombia, Venezuela and 10 other countries.
ReferLocal is leading in United States, United Kingdom and France.