In terms of market share, Adfunky is clearly lagging behind, losing to ReferLocal in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 26 other categories.
ReferLocal is leading in Business & Industry, Travel, Tourism, Marketing & Advertising and 2 other categories.
Adfunky is leading in most countries, including Mexico, Brazil, Spain, Argentina and 8 other countries.
ReferLocal is leading in United States, Japan and United Kingdom.