In terms of market share, Adfunky is clearly lagging behind, losing to Unicast in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Social Network and 14 other categories.
Unicast is leading in News & Media and Performing Arts.
Adfunky is leading in most countries, including South Korea, India, Argentina, Colombia and 7 other countries.
Unicast is leading in Brazil and United Kingdom.