In terms of market share, Adfunky is clearly lagging behind, losing to Unicast in all segments.
Adfunky has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, TV & Video, News & Media and 32 other categories.
Unicast is leading in Performing Arts.
Adfunky is leading in most countries, including Mexico, Spain, Venezuela, Colombia and 12 other countries.
Unicast hasn't got a lead over Adfunky in any country.