2
In terms of market share, Adfusion is clearly lagging behind, losing to AdTotal in all segments.
1
Adfusion has better usage coverage in more websites categories. Including Business & Consumer Services, Food & Drink, Community & Society, Sports and 3 other categories.
2
AdTotal is leading in E-commerce & Shopping, Lifestyle and Science & Education.
1
Adfusion is leading in most countries, including Canada, United States, Mexico and Morocco.
2
AdTotal is leading in Poland, Vietnam and Russia.