Market Share by Top Websites

1 Cobalt Group is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Automotive Industry, Arts & Entertainment and 35 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, News & Media, Tourism and 16 other categories.


1 Cobalt Group is leading in most countries, including United States, Australia, Mexico, New Zealand and 17 other countries.

2 Adfusion is leading in Canada, India, Puerto Rico, Belize and 14 other countries.