Market Share by Top Websites

1 Cobalt Group is leading in Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Cobalt Group in all segments.

Websites Categories

1 Cobalt Group has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Automotive Industry, Arts & Entertainment and 52 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Internet & Telecom, Finance and 41 other categories.


1 Adfusion is leading in most countries, including Canada, Philippines, Italy, Venezuela and 21 other countries.

2 Cobalt Group is leading in United States, Australia, Pakistan, Mexico and 14 other countries.