Market Share by Top Websites

1 Demdex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Demdex in all segments.

Websites Categories

1 Demdex has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Arts & Entertainment, Automotive Industry and 147 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Email, Credit, Loans & Mortgages and 5 other categories.

Geography

1 Demdex is leading in most countries, including United States, United Kingdom, Canada, Australia and 97 other countries.

2 Adfusion is leading in Pakistan, Qatar and Belize.