Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Adfusion is still behind DoubleClick AdExchange in all market share segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Sports, Travel, Arts & Entertainment and 76 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Internet & Telecom, Finance and 34 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including Germany, United States, China, Netherlands and 49 other countries.

2 Adfusion is leading in Canada, Pakistan, India, Philippines and 12 other countries.