Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Internet & Telecom, Finance and 43 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Arts & Entertainment, Music & Audio and 35 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, Germany, China, Turkey and 35 other countries.

2 Adfusion is leading in Canada, Romania, Philippines, Mexico and 12 other countries.