Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Finance, Internet & Telecom and 34 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Arts & Entertainment and 18 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Germany and 34 other countries.

2 Adfusion is leading in Canada, Sri Lanka, Nigeria, Puerto Rico and 3 other countries.