In terms of market share, Adfusion is clearly lagging behind, losing to Hexagram in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, People & Society and 28 other categories.
Hexagram is leading in Humor, Animation & Comics and Universities & Colleges.
Adfusion is leading in most countries, including United States, Canada, India, Pakistan and 22 other countries.
Hexagram is leading in China, New Zealand and Sweden.