Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 116 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Finance, Email and 20 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, Taiwan and 76 other countries.

2 Adfusion is leading in Canada, Pakistan, Philippines, Puerto Rico and 5 other countries.