Market Share by Top Websites

1 Adfusion is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Internet & Telecom, News & Media and 54 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 27 other categories.


1 Adfusion is leading in most countries, including United States, Canada, Mexico, India and 19 other countries.

2 Kitara Media is leading in United Kingdom, Egypt, Turkey, Brazil and 14 other countries.