Market Share by Top Websites

2 In terms of market share, Adfusion is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Shopping, People & Society and 29 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Adult and 7 other categories.

Geography

1 Adfusion is leading in most countries, including United States, Canada, India, Puerto Rico and 24 other countries.

2 Kitara Media is leading in Taiwan, United Kingdom, Indonesia, Palestinian Territories and 4 other countries.