Market Share by Top Websites

1 Adfusion is leading in Top 10K Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Internet & Telecom, Finance and 51 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 29 other categories.

Geography

1 Kitara Media is leading in most countries, including India, United Kingdom, Germany, Ukraine and 18 other countries.

2 Adfusion is leading in United States, Canada, Puerto Rico, Pakistan and 16 other countries.