Market Share by Top Websites

1 Adfusion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Finance, Internet & Telecom and 34 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 30 other categories.


1 Kitara Media is leading in most countries, including India, Argentina, Pakistan, Spain and 19 other countries.

2 Adfusion is leading in United States, Canada, Thailand, Puerto Rico and 2 other countries.