Market Share by Top Websites

1 Adfusion is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Finance, Internet & Telecom and 34 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 28 other categories.

Geography

1 Kitara Media is leading in most countries, including India, Brazil, Spain, Japan and 28 other countries.

2 Adfusion is leading in United States, Canada, Sri Lanka, Nigeria and one other country.