In terms of market share, Adfusion is clearly lagging behind, losing to Kitara Media in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Shopping, People & Society and 29 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Adult and 7 other categories.
Adfusion is leading in most countries, including United States, Canada, India, Puerto Rico and 24 other countries.
Kitara Media is leading in Taiwan, United Kingdom, Indonesia, Palestinian Territories and 4 other countries.