Market Share by Top Websites

1 Adfusion is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Internet & Telecom, Finance and 51 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 29 other categories.

Geography

1 Kitara Media is leading in most countries, including Russia, Taiwan, Germany, Ukraine and 22 other countries.

2 Adfusion is leading in United States, Canada, Romania, Philippines and 13 other countries.