Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Internet & Telecom, News & Media and 20 other categories.

2 Kitara Media is leading in Food & Drink, Computer & Electronics, Adult, Restaurants & Delivery and 9 other categories.

Geography

1 Adfusion is leading in most countries, including United States, Canada, India, Mexico and 20 other countries.

2 Kitara Media is leading in France, United Arab Emirates, Trinidad and Tobago, Spain and 7 other countries.