Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Clothing, People & Society and 66 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Internet & Telecom, Finance and 40 other categories.


1 Mercent is leading in most countries, including United States, Russia, India, United Kingdom and 36 other countries.

2 Adfusion is leading in Canada, Philippines, Colombia, Romania and 10 other countries.