Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Games, Home & Garden and 48 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Finance, Internet & Telecom and 34 other categories.

Geography

1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Russia and 60 other countries.

2 Adfusion is leading in Puerto Rico and Venezuela.