Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Games, Home & Garden and 44 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Finance, Internet & Telecom and 33 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, India, Ukraine and 47 other countries.

2 Adfusion is leading in Canada, Puerto Rico, Armenia, Lebanon and 2 other countries.