In terms of market share, Adfusion is clearly lagging behind, losing to Merchenta in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, People & Society, Internet & Telecom and 24 other categories.
Merchenta is leading in Shopping, Clothing, Publications, Autos & Vehicles and 6 other categories.
Adfusion is leading in most countries, including United States, Canada, Puerto Rico, Philippines and 22 other countries.
Merchenta is leading in United Kingdom, France, Australia and Netherlands.