Market Share by Top Websites

1 Adfusion is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Merchenta is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 69 other categories.

2 Merchenta is leading in Clothing, Home & Garden, Products & Shopping, Consumer Electronics and 3 other categories.

Geography

1 Adfusion is leading in most countries, including United States, Canada, Brazil, Philippines and 17 other countries.

2 Merchenta is leading in United Kingdom, France, Australia, Ireland and 3 other countries.