In terms of market share, Adfusion is clearly lagging behind, losing to Merchenta in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, People & Society and 21 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 4 other categories.
Adfusion is leading in most countries, including United States, Canada, Puerto Rico, Pakistan and 21 other countries.
Merchenta is leading in United Kingdom, Malaysia, Italy and Australia.