In terms of market share, Adfusion is clearly lagging behind, losing to Merchenta in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, People & Society and 26 other categories.
Merchenta is leading in Shopping, Clothing, Health, Products & Shopping and 4 other categories.
Adfusion is leading in most countries, including United States, Canada, Pakistan, India and 18 other countries.
Merchenta is leading in United Kingdom, France, Malaysia, Poland and one other country.