Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Computer & Electronics, Shopping, Health, Software and 67 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Arts & Entertainment, People & Society and 16 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United Kingdom, France, India, Russia and 22 other countries.

2 Adfusion is leading in United States, Canada, Puerto Rico, Nigeria and 10 other countries.