Market Share by Top Websites

1 Adfusion is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Shopping, Health, Computer & Electronics, Finance and 83 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Internet & Telecom, People & Society and 28 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 25 other countries.

2 Adfusion is leading in Canada, Puerto Rico, Pakistan, Romania and 10 other countries.