Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Computer & Electronics, Shopping, Health, Software and 59 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, People & Society, Arts & Entertainment and 14 other categories.


1 Adfusion is leading in most countries, including Canada, Philippines, Indonesia, Mexico and 22 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, France, Germany and 20 other countries.