In terms of market share, Adfusion is clearly lagging behind, losing to MSN Ads in all segments.
MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 87 other categories.
Adfusion is leading in Business & Industry, Real Estate, Internet & Telecom, Finance and 33 other categories.
MSN Ads is leading in most countries, including India, Taiwan, Brazil, Australia and 30 other countries.
Adfusion is leading in United States, Canada, Puerto Rico, Pakistan and 13 other countries.