Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, News & Media and 93 other categories.

2 Adfusion is leading in Real Estate, Finance, Email, Government and 11 other categories.


1 Platform161 is leading in most countries, including Netherlands, Sweden, Germany, Turkey and 38 other countries.

2 Adfusion is leading in United States, Canada, Thailand, Puerto Rico and 2 other countries.