Market Share by Top Websites

1 Platform161 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Platform161 in all segments.

Websites Categories

1 Platform161 has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, News & Media, People & Society and 88 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Finance, Email and 23 other categories.

Geography

1 Platform161 is leading in most countries, including Netherlands, Sweden, Spain, Turkey and 35 other countries.

2 Adfusion is leading in United States, Canada, Bangladesh, Colombia and 14 other countries.