Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 110 other categories.

2 Adfusion is leading in Real Estate, Finance, Email, Financial Management and 10 other categories.


1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 46 other countries.

2 Adfusion is leading in United States, Canada, Puerto Rico and Bulgaria.