Market Share by Top Websites

1 SmartContext is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adfusion is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Shopping and 39 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Email, Beverages and 10 other categories.

Geography

1 SmartContext is leading in most countries, including Poland, United Kingdom, Viet Nam, Germany and 23 other countries.

2 Adfusion is leading in United States, Canada, Puerto Rico, Nigeria and 13 other countries.