Market Share by Top Websites

1 SmartContext is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adfusion is clearly lagging behind, losing to SmartContext in all segments.

Websites Categories

1 SmartContext has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Chats & Forums and 40 other categories.

2 Adfusion is leading in Business & Industry, Real Estate, Finance, Email and 25 other categories.


1 SmartContext is leading in most countries, including Poland, United Kingdom, Germany, Russia and 19 other countries.

2 Adfusion is leading in United States, Canada, Thailand, Puerto Rico and 3 other countries.