Market Share by Top Websites

1 Adfusion is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Unicast is clearly lagging behind, losing to Adfusion in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 70 other categories.

2 Unicast is leading in Performing Arts.

Geography

1 Adfusion is leading in most countries, including United States, Canada, United Kingdom, Puerto Rico and 25 other countries.

2 Unicast hasn't got a lead over Adfusion in any country.