In terms of market share, Adfusion is clearly lagging behind, losing to Unicast in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Internet & Telecom and 23 other categories.
Unicast hasn't got a lead over Adfusion in any websites category.
Adfusion is leading in most countries, including United States, Canada, India, Mexico and 21 other countries.
Unicast hasn't got a lead over Adfusion in any country.