Market Share by Top Websites

2 In terms of market share, Adfusion is clearly lagging behind, losing to Unicast in all segments.

Websites Categories

1 Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Shopping and 32 other categories.

2 Unicast is leading in Performing Arts.

Geography

1 Adfusion is leading in most countries, including United States, Canada, India, Puerto Rico and 25 other countries.

2 Unicast is leading in Brazil and United Kingdom.