In terms of market share, Adfusion is clearly lagging behind, losing to Unicast in all segments.
Adfusion has better usage coverage in more websites categories. Including Business & Industry, Real Estate, Arts & Entertainment, Shopping and 32 other categories.
Unicast is leading in Performing Arts.
Adfusion is leading in most countries, including United States, Canada, India, Puerto Rico and 25 other countries.
Unicast is leading in Brazil and United Kingdom.