In terms of market share, Adfusion is clearly lagging behind, losing to YieldBuild in all segments.
YieldBuild has better usage coverage in more websites categories. Including Computer & Electronics, Health, Adult, Software and 23 other categories.
Adfusion is leading in Business & Industry, Real Estate, Arts & Entertainment, People & Society and 22 other categories.
YieldBuild is leading in most countries, including Russia, France, Australia, Indonesia and 21 other countries.
Adfusion is leading in United States, Canada, India, Pakistan and 12 other countries.