Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 35 other categories.

2 Adhere is leading in Finance, News & Media, Investing, People & Society and 23 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, United Kingdom, Brazil, Spain and 13 other countries.

2 Adhere is leading in India, Nigeria, Australia, Philippines and 12 other countries.