Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 37 other categories.

2 Adhere is leading in Finance, News & Media, Investing, People & Society and 24 other categories.


1 Adhere is leading in most countries, including India, United Kingdom, Viet Nam, Israel and 7 other countries.

2 MerchantAdvantage is leading in United States, Canada, Ukraine, Spain and 5 other countries.