Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adhere is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 35 other categories.

2 Adhere is leading in Finance, Investing, News & Media, People & Society and 23 other categories.


1 Adhere is leading in most countries, including India, Pakistan, Philippines, China and 10 other countries.

2 MerchantAdvantage is leading in United States, Russia, United Kingdom, Canada and 6 other countries.