Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 Adhere is leading in Top 10K Sites.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 31 other categories.

2 Adhere is leading in Finance, Investing, News & Media, People & Society and 21 other categories.


1 Adhere is leading in most countries, including India, Greece, France, Germany and 26 other countries.

2 MerchantAdvantage is leading in United States, Canada, Spain, United Kingdom and 8 other countries.