Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adhese is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 97 other categories.

2 Adhese is leading in Newspapers, Beverages, Alternative & Natural Medicine and Automotive News.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 54 other countries.

2 Adhese is leading in Belgium.