Market Share by Top Websites

1 Marktest is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, adhood Analytics is clearly lagging behind, losing to Marktest in all segments.

Websites Categories

1 adhood Analytics has better usage coverage in more websites categories. Including Internet & Telecom, Video Games, Games, Education and 12 other categories.

2 Marktest is leading in People & Society, Arts & Entertainment, Music & Audio, Soccer and 3 other categories.

Geography

1 Marktest is leading in most countries, including Portugal, Brazil and France.

2 adhood Analytics is leading in Turkey and Russia.