Market Share by Top Websites

2 In terms of market share, adhood Analytics is clearly lagging behind, losing to Observer in all segments.

Websites Categories

1 Observer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Computer & Electronics, Internet & Telecom and 26 other categories.

2 adhood Analytics is leading in Telecommunications, Chats & Forums, Video Games, TV & Video and 5 other categories.


1 Observer is leading in most countries, including Russia, United States, United Kingdom, Brazil and 8 other countries.

2 adhood Analytics is leading in Turkey.