Market Share by Top Websites

1 Scout Analytics is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, adhood Analytics is clearly lagging behind, losing to Scout Analytics in all segments.

Websites Categories

1 Scout Analytics has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Energy and 28 other categories.

2 adhood Analytics is leading in Internet & Telecom, Tourism, Travel, Shopping and 7 other categories.

Geography

1 Scout Analytics is leading in most countries, including United States, United Kingdom, Australia, Germany and 9 other countries.

2 adhood Analytics is leading in Turkey and Russia.