Market Share by Top Websites

1 adhood is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to adhood in all segments.

Websites Categories

1 adhood has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Shopping and 86 other categories.

2 MSN Ads is leading in People & Society, Religion & Spirituality, Software, Technology News and 44 other categories.


1 adhood is leading in most countries, including Turkey, Germany, Russia, Azerbaijan and 23 other countries.

2 MSN Ads is leading in United States, India, Brazil, Canada and 21 other countries.