Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 129 other categories.

2 Adify is leading in Arts & Entertainment, People & Society, Music & Audio, News & Media and 50 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Canada and 90 other countries.

2 Adify is leading in Uganda, Zambia, Syrian Arab, Mozambique and 4 other countries.