Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 ExactTarget has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Email and 118 other categories.

2 Adify is leading in Arts & Entertainment, People & Society, Music & Audio, News & Media and 58 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, Australia, United Kingdom, Brazil and 76 other countries.

2 Adify is leading in India, Ukraine, Ecuador, Algeria and 16 other countries.