Market Share by Top Websites

1 PubMatic is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Adify is leading in Top 10K Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 180 other categories.

2 Adify is leading in Food & Drink, Cooking & Recipes, Gay, Lesbian, & Bisexual, Weddings and 18 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 140 other countries.

2 Adify is leading in Sao Tome.