Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 171 other categories.

2 Adify is leading in Music & Audio, Gay, Lesbian, & Bisexual, Weddings, Law and 10 other categories.


1 PubMatic is leading in most countries, including United States, India, Brazil, Spain and 131 other countries.

2 Adify is leading in Kyrgyzstan, Bermuda and Rwanda.