Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adify is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 197 other categories.

2 Adify is leading in Food & Drink, Gay, Lesbian, & Bisexual, Weddings, Law and 9 other categories.


1 PubMatic is leading in most countries, including United States, India, Spain, Indonesia and 161 other countries.

2 Adify is leading in Cameroon, Guyana, Bermuda and Fiji.