Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adify is clearly lagging behind, losing to Mediaplex in all segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 200 other categories.

2 Adify is leading in Gay, Lesbian, & Bisexual, Weddings, Law, Beverages and 5 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 124 other countries.

2 Adify is leading in Yemen, Macedonia, Namibia, Benin and one other country.