Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adify is still behind Mediaplex in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Shopping and 198 other categories.

2 Adify is leading in Food & Drink, Cooking & Recipes, Gay, Lesbian, & Bisexual, Weddings and 12 other categories.

Geography

1 Mediaplex is leading in most countries, including United States, United Kingdom, France, Germany and 136 other countries.

2 Adify is leading in Cameroon, Myanmar, Guyana, Mauritius and 2 other countries.