The system saves visitor information so it can report on every keyword that generates telephone enquiries. This way you are able to get complete accuracy with your call tracking and drive further improvements to your ROI
In terms of market share, AdInsight Clarity is clearly lagging behind, losing to HotTraffic in all segments.
AdInsight Clarity has better usage coverage in more websites categories. Including Business & Industry, Shopping, Furniture, Travel and 14 other categories.
HotTraffic is leading in People & Society, Arts & Entertainment, Consumer Electronics, Autos & Vehicles and 5 other categories.
AdInsight Clarity is leading in most countries, including United Kingdom, India and Israel.
HotTraffic is leading in Netherlands and United States.