Market Share by Top Websites

1 i-Behavior is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to i-Behavior in all segments.

Websites Categories

1 i-Behavior has better usage coverage in more websites categories. Including Arts & Entertainment, Shopping, Internet & Telecom, Food & Drink and 30 other categories.

2 AdInsight Clarity is leading in Furniture, Transportation & Logistics, Accommodation & Hotels, Immigration & Visas and 2 other categories.

Geography

1 i-Behavior is leading in most countries, including United States, Brazil, Italy, United Kingdom and 26 other countries.

2 AdInsight Clarity hasn't got a lead over i-Behavior in any country.