Market Share by Top Websites

1 Knowledge Networks is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, AdInsight Clarity is clearly lagging behind, losing to Knowledge Networks in all segments.

Websites Categories

1 Knowledge Networks has better usage coverage in more websites categories. Including People & Society, News & Media, Arts & Entertainment, Food & Drink and 14 other categories.

2 AdInsight Clarity is leading in Business & Industry, Furniture, Shopping, Internet & Telecom and 12 other categories.

Geography

1 Knowledge Networks is leading in most countries, including Canada, France and Morocco.

2 AdInsight Clarity is leading in United Kingdom and Poland.