In terms of market share, AdInterax is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Religion & Spirituality, Internet & Telecom and 17 other categories.
AdInterax is leading in Arts & Entertainment, Sports, Science, Music & Audio and 6 other categories.
AdInterax is leading in most countries, including United States, Indonesia, Brazil, India and 5 other countries.
Total Media is leading in Israel, Russia, Sweden, Norway and 4 other countries.