In terms of market share, AdInterax is clearly lagging behind, losing to Total Media in all segments.
AdInterax has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Music & Audio, Books & Literature and 33 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Gay, Lesbian, & Bisexual and 27 other categories.
AdInterax is leading in most countries, including United States, India, Brazil, Canada and 11 other countries.
Total Media is leading in Israel, United Kingdom, Korea Republic, Sri Lanka and 5 other countries.