In terms of market share, AdInterax is clearly lagging behind, losing to Total Media in all segments.
AdInterax has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Music & Audio, Books & Literature and 32 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Gay, Lesbian, & Bisexual and 26 other categories.
Total Media is leading in most countries, including Israel, Brazil, Australia, Germany and 11 other countries.
AdInterax is leading in United States, India, Indonesia, United Kingdom and 7 other countries.