In terms of market share, AdInterax is clearly lagging behind, losing to Total Media in all segments.
AdInterax has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Music & Audio, Books & Literature and 31 other categories.
Total Media is leading in People & Society, Religion & Spirituality, Business & Industry, Internet & Telecom and 29 other categories.
AdInterax is leading in most countries, including United States, India, Indonesia, Brazil and 10 other countries.
Total Media is leading in Israel, France, Viet Nam, United Kingdom and 9 other countries.