Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Adition is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Internet & Telecom and 226 other categories.

2 Adition is leading in Car Rentals, Insurance, Airlines & Airports, Tennis and 3 other categories.

Geography

1 PubMatic is leading in most countries, including United States, France, Russia, Italy and 175 other countries.

2 Adition is leading in Germany, Austria, Switzerland and Liechtenstein.