Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, AdJug is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 AdJug has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Finance and 45 other categories.

2 DoubleClick AdExchange is leading in News & Media, Travel, Tourism, Accommodation & Hotels and 15 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Turkey, Spain and 31 other countries.

2 AdJug is leading in United Kingdom, Germany, India, Norway and 4 other countries.