Market Share by Top Websites

1 Adjust is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Adjust in all segments.

Websites Categories

1 Adjust has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Internet & Telecom, Games and 100 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 63 other categories.

Geography

1 Adjust is leading in most countries, including France, Austria, Germany, Japan and 113 other countries.

2 Unica is leading in United States, Canada, Australia, China and 16 other countries.