Market Share by Top Websites

1 Adjust is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Adjust in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 76 other categories.

2 Adjust is leading in Shopping, Arts & Entertainment, Clothing, Games and 48 other categories.

Geography

1 Adjust is leading in most countries, including Germany, France, Russia, Czech Republic and 105 other countries.

2 Unica is leading in United States, United Kingdom, Australia, India and 15 other countries.