Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, adk2 is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 217 other categories.

2 adk2 is leading in Movies, Computer Security, Sports, Ad Network and 2 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, Japan, Indonesia and 157 other countries.

2 adk2 is leading in Yemen, Antigua and Barbuda, Bahamas, Monaco and 2 other countries.