In terms of market share, adk2 is clearly lagging behind, losing to Yahoo! Overture in all segments.
Yahoo! Overture has better usage coverage in more websites categories. Including Internet & Telecom, Domain Names & Register, Business & Industry, Arts & Entertainment and 216 other categories.
adk2 is leading in Movies, Soccer, Mobile Developers, Sports and one other category.
Yahoo! Overture is leading in most countries, including United States, Hong Kong, Philippines, Japan and 113 other countries.
adk2 is leading in Portugal, Bulgaria, Finland, Macedonia and 11 other countries.