In terms of market share, AdKeeper is clearly lagging behind, losing to Echo in all segments.
Echo has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Science, People & Society and 15 other categories.
AdKeeper is leading in News & Media and Technology News.
Echo is leading in most countries, including United States, United Kingdom, Russia and Reunion.
AdKeeper hasn't got a lead over Echo in any country.