In terms of market share, AdKeeper is clearly lagging behind, losing to Medallia in all segments.
Medallia has better usage coverage in more websites categories. Including Travel, Accommodation & Hotels, Business & Industry, People & Society and 39 other categories.
AdKeeper is leading in News & Media, Technology News, Chats & Forums and Web Design.
Medallia is leading in most countries, including United States, Sweden, Brazil, Canada and 34 other countries.
AdKeeper is leading in India.