Market Share by Top Websites

1 Axill is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Axill in all segments.

Websites Categories

1 Axill has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Music & Audio, News & Media and 45 other categories.

2 Adknowledge is leading in Finance, Health, Online Marketing, Marketing & Advertising and 23 other categories.


1 Axill is leading in most countries, including Brazil, India, Indonesia, Germany and 31 other countries.

2 Adknowledge is leading in United States, Thailand, Tanzania, Ukraine and 2 other countries.