Market Share by Top Websites

1 DoubleClick AdExchange is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to DoubleClick AdExchange in all segments.

Websites Categories

1 DoubleClick AdExchange has better usage coverage in more websites categories. Including News & Media, Travel, Arts & Entertainment, Tourism and 40 other categories.

2 Adknowledge is leading in Finance, Internet & Telecom, Marketing & Advertising, Computer & Electronics and 34 other categories.

Geography

1 DoubleClick AdExchange is leading in most countries, including United States, China, Germany, Turkey and 37 other countries.

2 Adknowledge is leading in Bulgaria, Georgia, Pakistan and Poland.