Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Career & Education, Arts & Entertainment, Shopping and 41 other categories.

2 Adknowledge is leading in Business & Industry, Finance, Internet & Telecom, Computer & Electronics and 25 other categories.


1 interclick is leading in most countries, including United States, France, Mexico, Japan and 18 other countries.

2 Adknowledge is leading in Russia, United Kingdom, United Arab Emirates, Spain and 4 other countries.