Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Career & Education, Shopping, Autos & Vehicles and 36 other categories.

2 Adknowledge is leading in Finance, Internet & Telecom, Arts & Entertainment, Health and 27 other categories.


1 interclick is leading in most countries, including United States, China, Russia, Spain and 11 other countries.

2 Adknowledge is leading in United Kingdom, Indonesia, Thailand, Tanzania and 5 other countries.