Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Shopping and 38 other categories.

2 Adknowledge is leading in Finance, Arts & Entertainment, Internet & Telecom, Health and 28 other categories.


1 Adknowledge is leading in most countries, including United Kingdom, Canada, Chile, Colombia and 6 other countries.

2 interclick is leading in United States, Hong Kong, Hungary, India and 4 other countries.