Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Career & Education, Shopping, Universities & Colleges and 36 other categories.

2 Adknowledge is leading in Business & Industry, Finance, Internet & Telecom, Computer & Electronics and 27 other categories.

Geography

1 interclick is leading in most countries, including United States, Japan, Mexico, Poland and 13 other countries.

2 Adknowledge is leading in Indonesia, France, Tanzania, Spain and 2 other countries.