Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Business & Industry, Career & Education, Arts & Entertainment and 41 other categories.

2 Adknowledge is leading in Finance, Internet & Telecom, Marketing & Advertising, Financial Management and 25 other categories.


1 interclick is leading in most countries, including United States, Argentina, Japan, Belgium and 14 other countries.

2 Adknowledge is leading in India, Chile, Colombia, Dominican Republic and 4 other countries.