Market Share by Top Websites

1 interclick is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Shopping, Career & Education, Autos & Vehicles and 39 other categories.

2 Adknowledge is leading in Business & Industry, Finance, Internet & Telecom, Arts & Entertainment and 29 other categories.


1 interclick is leading in most countries, including United States, Korea Republic, Thailand, Poland and 9 other countries.

2 Adknowledge is leading in Indonesia, Japan, Australia, Romania and 4 other countries.