Market Share by Top Websites

1 interclick is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to interclick in all segments.

Websites Categories

1 interclick has better usage coverage in more websites categories. Including People & Society, Career & Education, Arts & Entertainment, Shopping and 40 other categories.

2 Adknowledge is leading in Business & Industry, Finance, Internet & Telecom, Computer & Electronics and 25 other categories.

Geography

1 interclick is leading in most countries, including United States, Japan, United Kingdom, Korea Republic and 8 other countries.

2 Adknowledge is leading in France, Peru, Bolivia, Philippines and 2 other countries.