Market Share by Top Websites

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 37 other categories.

2 Adknowledge is leading in Finance, Marketing & Advertising, Online Marketing, Financial Management and 30 other categories.


1 Kitara Media is leading in most countries, including India, Canada, France, Egypt and 27 other countries.

2 Adknowledge is leading in Germany, New Zealand, Indonesia, Netherlands and one other country.