Market Share by Top Websites

1 Kitara Media is leading in Top 100K Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Finance, Internet & Telecom, Shopping, Health and 33 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 29 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 30 other countries.

2 Adknowledge is leading in United Kingdom, Indonesia, Tanzania, Ukraine and 3 other countries.