Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 145 other categories.

2 Adknowledge is leading in Credit, Loans & Mortgages, Insurance, Models, Disabled & Special Needs and one other category.

Geography

1 Lijit is leading in most countries, including United States, India, United Kingdom, Canada and 67 other countries.

2 Adknowledge is leading in Thailand, Tanzania and Liberia.