Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 88 other categories.

2 Adknowledge is leading in News & Media, Online Marketing, Universities & Colleges, Social Network and 11 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 28 other countries.

2 Adknowledge is leading in Indonesia, Thailand, Tanzania, Saudi Arabia and one other country.