Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 89 other categories.

2 Adknowledge is leading in Online Marketing, Financial Management, Credit, Loans & Mortgages, Insurance and 14 other categories.


1 MSN Ads is leading in most countries, including United States, India, Canada, Brazil and 30 other countries.

2 Adknowledge is leading in Chile, Viet Nam and Portugal.