Market Share by Top Websites

1 Refined Labs is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Health and 33 other categories.

2 Refined Labs is leading in People & Society, Autos & Vehicles, Arts & Entertainment, Car Rentals and 30 other categories.


1 Refined Labs is leading in most countries, including Germany, Austria, Denmark, Belgium and 24 other countries.

2 Adknowledge is leading in United States, Viet Nam, Chile, Colombia and 3 other countries.