Market Share by Top Websites

1 Refined Labs is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Adknowledge is clearly lagging behind, losing to Refined Labs in all segments.

Websites Categories

1 Adknowledge has better usage coverage in more websites categories. Including Business & Industry, Finance, Internet & Telecom, Marketing & Advertising and 33 other categories.

2 Refined Labs is leading in People & Society, Arts & Entertainment, Autos & Vehicles, Shopping and 25 other categories.

Geography

1 Refined Labs is leading in most countries, including Germany, Austria, France, Denmark and 28 other countries.

2 Adknowledge is leading in United States, Iceland, Australia, Indonesia and 8 other countries.